What is SEO?
These days, it seems as if every other web designer (and website spammer) is advertising their SEO services, promising to get your site to the top of Google’s search results. So what exactly is SEO, and what can it do for you? We’ve previously discussed white hat vs black hat SEO, SEO vs SEM, and the importance of links (with follow-up here and here), but the topic changes so quickly that it’s worth following up. For as long as there have been search engines, there has been search engine optimization: trying to get your website to the top of the results. Often, this was a...
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